Diploma in BUSINESS MANAGEMENT

OBJECTIVE

This course provides students with a strong foundation and knowledge in the area of business, management, accounting and marketing. This will place them in good stead for flexible career options and further educational advancement.


Career Opportunities

CITECH's Diploma in Business & Management graduates will be qualified to join business development or administrative team in a wide range of business sectors such as industry, banking, public service, financial service industries. Graduates can work as:

  • Business Development Executive
  • Events Executive
  • Human Resource Executive
  • Marketing Executive
  • Public Relations Executive

Who Can Apply?

Academic:

  • Student must have minimum age of 17 years old with GCE 'O' Level, SPM or equivalent
  • Mature applicants of 25 years of age with minimum of 2 years of working experience
  • Other qualifications will be evaluated on a case-by-case basis

English Requirements:

If English is not your first language you are also required to provide evidence of your English language skills as listed below.

  • Min. English IELTS 5.5 or equivalent
  • Other qualifications will be evaluated on a case-by-case basis

Duration
2 Years (Full Time)

Intakes
March, May, August

Course Schedules
March 2011 - March 2012
May 2010 - May 2011
August 2010 - August 2011

 
Certificate Awarding Body

This diploma is awarded by Chartered Institute of Technology.


Course Structure

Year 1 Stage 1

Module Code

Module Name

ICIT 101

Information Technology – Concepts

COMM 211

Business Communication I

FSMH 122

Business Statistics


Year 1 Stage 2

Module Code

Module Name

ECMI 221

Principles of Microeconomics

COMM 221

Business Communication II

AFPA 111

Principles of Accounting I


Year 1 Stage 3

Module Code

Module Name

MTPL 311

Marketing Fundamentals

AFFA 331

Financial Accounting I

MTPI 206

Marketing Planning


Year 2 Stage 4

Module Code

Module Name

AFMC 215

Managerial Accounting

MGNT 321

Principles of Management

MGOZ 331

Organizational Management


Year 2 Stage 5

Module Code

Module Name

MTAN 402

Market Research & Data Management

HRMA 311

Human Resource Management

AFFM 315

Financial Management I


Year 2 Stage 6

Module Code

Module Name

MGOP 322

Operational Management

MTIP 502

International Marketing Strategy

MTC 203

E-Commerce & Supply Chain Management

 
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Modules


ICIT 101 Information Technology - Concepts
Level: Diploma
Year: 1
Stage: 1
  • To ground students in fundamental knowledge of business computing and information concepts
  • To provide students with an introduction to microcomputer hardware and commercial software applications

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COMM 211 Business Communication I
Level: Diploma
Year: 1
Stage: 1
  • In this course, you will learn to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, you will learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process, you will use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices

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FSMH 122 Business Statistics
Level: Diploma
Year: 1
Stage: 1
  • Students able to comprehend and deal with uncertainty, variability, and statistical information in the world around them, and participate effectively in an information-laden society
  • Students able to contribute to or take part in the production, interpretation, and communication of data pertaining to problems they encounter in their professional life

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ECMI 221 PRINCIPLES OF MICROECONOMICS
Level: Diploma
Year: 1
Stage: 2
  • This course provides the student with the underlying concepts, theories, and examples for market structures, product pricing, resource pricing, behavior and the organization of industry, current economic problems and an introduction to international economics.

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COMM 221 Business Communication II
Level: Diploma
Year: 1
Stage: 2
  • In this course, you will learn to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, you will learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process, you will use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices

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AFPA 111 PRINCIPLES OF ACCOUNTING I
Level: Diploma
Year: 1
Stage: 2
  • This course provides the student with the underlying concepts, theories, and procedures for recording, classifying, adjusting, summarizing and interpreting of financial data for service and merchandising entities. Additional topics include, accounting for cash, trade and notes receivable and payable, merchandise inventories, payroll and GAAP.

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MTPL 311 Marketing Fundamentals
Level: Diploma
Year: 1
Stage: 3
  • To provide students with an appreciation of the development of marketing and its changing role within a variety of organisations
  • To provide students with an awareness and consideration of the various tools of the marketer and an evaluation of their strengths and weaknesses
  • To ensure students are able to recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings
  • To introduce students to the importance of planning in the management of the marketing activity
  • To develop an awareness and understanding of the impact of information technology on the marketing mix decisions
  • To enable students to realise the importance of customers and their behaviour relating to marketing decisions

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AFFA 331 Financial Accounting I
Level: Diploma
Year: 1
Stage: 3
Pre-requisites: AFPA121

  • The objective of the course is to introduce the language of business and to train you in the analysis of financial statements. Accounting attempts to measure and report corporate performance. Users demand the performance measure in a variety of decisions they make. For example,
    • Managers use accounting information in making investment decisions;
    • Investors use accounting information in valuing stocks;
    • Bankers rely on accounting information in deciding whether to lend money to a business and in assessing the risk of the loan; and
    • Accounting information is crucial in evaluating the performance of employees at various levels in an organization
  • In making all of these decisions, an interdisciplinary understanding of the entire business is necessary. Toward this end, the course also introduces concepts from finance and economics (e.g., cash flow discounting, risk, valuation, and criteria for choosing among alternative investments) throughout the course, which will enable students to place accounting in the context of a business.

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MTPI 206 MARKETING PLANNING
Level: Diploma
Year: 1
Stage: 3

  • Graduates will be able to conduct a marketing audit considering appropriate internal and external factors.
  • Graduates can develop marketing objectives and plans at an operational level appropriate to the internal and external environment.
  • Develop the role of branding and positioning within the marketing plan.

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AFMC 215 Managerial Accounting
Level: Diploma
Year: 2
Stage: 4
Pre-requisites: AFPA121

  • This course provides the student with the underlying concepts, theories, and procedures on accounting for cash, trade and notes receivable and payable, merchandise inventories, payroll etc.

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MGNT 321 PRINCIPLES OF MANAGEMENT
Level: Diploma
Year: 2
Stage: 4
  • To develop the student's understanding of the underpinning systems of organisation and management, and the ways these can evolve in progressive organisations.

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MGOZ 331 ORGANIZATIONAL MANAGEMENT
Level: Diploma
Year: 2
Stage: 4

  • This course provides the student with the analysis of the development and evolution of organizational theories, forms, and practices, from the rise of the factory system to the emergence of the virtual global organization. Using a wide variety of examples and applications from private- and public-sector organizations, the text emphasizes the tensions, contradictions, and paradoxes inherent in all organizational arrangements. In addition to the classic themes such as scientific management, human relations, rational bureaucratic models, and environmental models, it also explores emerging organizational forms based on lean and flexible production, post-bureaucracy, alliances, and networks, virtual organization and information technologies, corporate cultures, learning organizations, transnational commodity chains, and post-modernism.

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MTAN 402 MARKET RESEARCH & DATA MANAGEMENT
Level: Diploma
Year: 2
Stage: 5
Pre-requisites: MTPL311
  • This module introduces the principles and the key steps involved in the marketing research process. Students will understand the significance of research problem definition and research objectives setting to determine the appropriate research design, data collection methods, questionnaire design and sampling plan for accurate data collection. Other areas include marketing intelligence activities and research report preparation and communication. Opportunity to learn relevant IT skills for data tabulation, analysis and interpretation is provided. The module also explores the use of technology through online research and the utilisation of database techniques for information management.

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HRMA 311 HUMAN RESOURCE MANAGEMENT
Level: Diploma
Year: 2
Stage: 5
  • This course introduces the overall functions, roles, responsibility of a human resource department within an organization. It also provides the students the understanding of the whole recruitment cycle, employment opprtunities, how jobs are designed and created within an organization. It also depicts how employees are paid, reviewed and managed within a company.

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AFFM 315 Financial Management I
Level: Diploma
Year: 2
Stage: 5
  • This course studies corporate finance and capital markets, emphasizing the financial aspects of managerial decisions. The course touches on all areayas of finance, including the valuation of real and financial assets, risk management and financial derivatives, the trade-off between risk and expected return, and corporate financing and dividend policy.

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MGOP 322 OPERATIONAL MANAGEMENT
Level: Diploma
Year: 2
Stage: 6
  • To provide student an understanding of the function of an operation management.
  • To provide student an overview of operations and supply chain strategy.
  • To introduce student the concept of choice of technology, managing quality and processes in an operation.

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MTIP 502 INTERNATIONAL MARKETING STRATEGY
Level: Diploma
Year: 2
Stage: 6
  • The International Marketing provides the skills and knowledge that enable marketers to manage marketing activities in the international market. It provides students a well-rounded perspective of international markets that encompasses history, geography, language, and religon as well as economics. It also introduces to students all important events and innovations to affect global business within recent years.

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MTC 203 E-Commerce & Supply Chain Management
Level: Diploma
Year: 2
Stage: 6
  • This module introduces students to the fundamental and operational aspects of electronic commerce and supply chain management from the business and marketing point of view. It aims to provide business and marketing students with a basic understanding of the integration of business and technology for the delivery of customer value in the form of goods and services
  • As the developments in these areas change very rapidly, this module's approach is to focus on fundamental concepts and operational aspects of electronic commerce and supply chain management. This is to enable the student to evaluate the opportunities, threats, and constraints of conducting electronic commerce and supply chain activities

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