This programme is designed to produce technologically trained graduates who are able to formulate effective marketing and business strategies to meet the sophisticated demand of the Internet generation. With the latest IT training and up-to-date marketing tools and strategies, graduates will have the ability to manage e-Commerce transactions and the practical knowledge to innovate new ways of doing business on the Internet. At the end of the course, they will have the necessary marketing and technological skills to be a technopreneur.
OBJECTIVE
Graduates are able to:
- Formulate effective marketing and business strategies to meet the sophisticated demand of the Internet generation
- Manage e-Commerce transactions and the practical knowledge to innovate new ways of doing business on the Internet
- Be a technopreneur with the necessary marketing and technological skills
Who Can Apply?
For International Student:
- Min. age 19 years old
- Diploma holder
- Min. English IELTS 5.5 or equivalent
- Other qualifications will be evaluated on a case by case basis
Duration
12 Months (Full Time)
Intakes
August
|
Yearr 1 Stage 2
|
MTIP 301 Integrated Marketing Communications
Level: Post-Graduate
Year: 1
Stage: 1
- Enable marketers to manage marketing communications and brand support activities within organisations
- Understanding of the concepts and practice of promotional activity at an operational level
Internal Assessment: 50%
Final Written Assessment: 50%
|
MTC 303 Web-Based Multimedia for Marketing
Level: Post-Graduate
Year: 1
Stage: 1
- To acquaint students with the key concepts and the current development and trends of electronic marketing
- To provide students with an understanding of the various online advertising and traffic-building tools and strategies for a website
- To explore the future development and issues of electronic marketing
Internal Assessment: 50%
Final Project: 50% |
MTC 302 Electronic Marketing
Level: Post-Graduate
Year: 1
Stage: 1
- To provide the students with an understanding about the use of multimedia for marketing
- To acquaint students with the marketing analysis and designing of web site development
- To introduce to students the skills of creating FLASH animation objects
Internal Assessment: 50%
Final Written Assessment: 50% |
MTAN 507 Analysis and Evaluation
Level: Post-Graduate
Year: 1
Stage: 2
- Identify, compare and contrast strategic options and critically evaluate the implications of strategic marketing decisions in relation to the concept of 'shareholder value'
- Demonstrate the ability to develop innovative and creative marketing solutions to enhance an organisation's global competitive position in the context of changing product, market, and brand and customer life cycles
- Demonstrate the ability to re-orientate the formulation and control of cost-effective competitive strategies, appropriate for the objectives and context of an organization operating in a dynamic global environment
Internal Assessment: 50%
Final Written Assessment: 50% |
MTPL 308 Strategic Marketing Decisions
Level: Post-Graduate
Year: 1
Stage: 2
- Identify, compare and contrast strategic options and critically evaluate the implications of strategic marketing decisions in relation to the concept of 'shareholder value'
- Demonstrate the ability to develop innovative and creative marketing solutions to enhance an organisation's global competitive position in the context of changing product, market, and brand and customer life cycles
- Demonstrate the ability to re-orientate the formulation and control of cost-effective competitive strategies, appropriate for the objectives and context of an organization operating in a dynamic global environment
Internal Assessment: 50%
Final Written Assessment: 50% |
