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OBJECTIVE
This programme is designed to produce graduates who are able to formulate effective marketing and business strategies to meet the sophisticated demand of the broader marketing environment. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.
Learning Outcome
- Formulate effective marketing and business strategies to meet the sophisticated demand of the broader marketing environment
- A hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role
Who Can Apply?
For International Student:
- Min. age 19 years old
- Diploma holder
- Min. English IELTS 5.5 or equivalent
- Other qualifications will be evaluated on a case by case basis
Duration
12 Months (Full Time)
Intakes
March, June
Course Schedules
1 March 2012 - 28 February 2013
4 June 2012 - 31 May 2013
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| Certificate Awarding Body |
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This professional postgraduate diploma is awarded by Chartered Institute of Technology.
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| Name of Award |
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Professional Postgraduate Diploma in Marketing.
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| Course Structure |
Year 1 Stage 1
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Yearr 1 Stage 2
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Modules |
MTIP 510 Emerging Themes
Level: Post-Graduate
Year: 1
Stage: 1
- Able to critically assess and evaluate the significance of various emerging themes
- To demonstrate an ability to recognise the strategic importance of key themes
- To established strategies and mechanisms for anticipating future trends and emerging themes
Internal Assessment: 50%
Final Written Assessment: 50%
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MTAN 508 Analysis and Decision
Level: Post-Graduate
Year: 1
Stage: 1
- To undertake a strategic audit of an organisation
- Assess its capability and capacity to deliver the organisation's business and marketing strategy in a challenging, dynamic and diverse global market place
- To recommend a strategic option, or decision, based on a full critical evaluation of the various options available
Internal Assessment: 50%
Final Written Assessment: 50% |
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MTMA 311 Marketing Leadership and Planning
Level: Post-Graduate
Year: 1
Stage: 2
- To develop effective high level strategic marketing strategies
- Able to analyse the corporate strategy, determine a range of high level marketing and relationship strategies
Internal Assessment: 50%
Final Written Assessment: 50% |
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MTMA 312 Managing Corporate Reputation
Level: Post-Graduate
Year: 1
Stage: 2
- Evaluate the way organizations develop their identities
- Analyse the elements that contribute to the identity that an organization projects to its stakeholders
- Evaluate linkage between how an organisation wants to be seen and how it is seen (corporate communications)
Internal Assessment: 50%
Final Written Assessment: 50% |
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| Mode of Assessment |
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Each module is assessed by academic work comprising of a mixed of assignments, tests, presentation, projects and final written examination as determined by the course outline. The assessment criterion varies from module to module.
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| Learning and Teaching Strategies |
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Every modules are delivered via lectures, PowerPoint presentations, tutorials, and individual assistance as required.
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Our courses are generally conducted on a modular basis.
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| Graduation Requirements |
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On successful completion of the Postgraduate program, students will be able to receive a certificate in Postgraduate Diploma in their respective area of course. This certificate is awarded by Chartered Institute of Technology. |
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Student must achieve an overall mark score of minimum 50% for all the modules in order to graduate with the respective award.
The grades for awards of respective course are as follows:
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Marks |
Grade |
Grade Description |
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80% and above |
A |
Very Good |
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70% to 79% |
B |
Credit |
| 3. |
60% to 69% |
C |
Good Pass |
| 4. |
50% to 59% |
D |
Pass |
| 5. |
0% to 49% |
F |
Fail |
| 6. |
50% |
P |
Re-Sit Pass |
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