OBJECTIVE
This qualification is offered to provide students who wish to acquire essential marketing skills for their career development in marketing skills for their career development in marketing area. At the end of the course, students will have a good understanding of the marketing concepts and development in all industry sectors.
Career Opportunities
The graduates will be qualified to join either the business development or administration team in a wide range of business sectors such as banking, public service, financial service industries. Graduates will be starting out their careers in areas such as:
- Business Development Executive
- Sales Executive
- Marketing Executive
Who Can Apply?
Academic:
- Student must have minimum age of 17 years old with GCE 'O' Level, SPM or equivalent
- Mature applicants of 25 years of age with minimum of 2 years of working experience
- Other qualifications will be evaluated on a case-by-case basis
English Requirements:
If English is not your first language you are also required to provide evidence of your English language skills as listed below.
- Min. English IELTS 5.5 or equivalent
- Other qualifications will be evaluated on a case-by-case basis
Duration
12 Months (Full Time)
Intakes
April, August
Course Schedules
August 2010 - August 2011
April 2011 - April 2012
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| Certificate Awarding Body |
Year 1 Stage 2
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MTPL 207 The Marketing Planning Process
Level: Diploma
Year: 1
Stage: 1
- This is designed to provide a detailed understanding of marketing planning, including the synergistic planning process and its links with the delivery of marketing strategy.
- It also considers a thorough assessment of the dynamic and complex nature of the marketing environment and its impact on developing marketing plans to achieve strategic outcomes and competitive advantage in the market place.
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MTIP 209 Delivering Customer Value through Marketing
Level: Diploma
Year: 1
Stage: 1
- This is focus in the development and execution of marketing activities that have been designed to achieve customer satisfaction and meet organizational objectives, through effective marketing mix strategies which deliver stakeholder value.
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MTMA 327 Managing Marketing
Level: Diploma
Year: 1
Stage: 2
- This subject is about developing the marketer as a manager, including giving them the knowledge and understanding required to develop and manage the marketing infrastructure and the organisation’s talent development, capability and capacity.
- This includes developing effective quality systems and processes to support compliance and approaches to measuring and monitoring marketing activities.
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MTMA 328 Project Management in Marketing
Level: Diploma
Year: 1
Stage: 2
- This subject focuses on the proactive development and delivery of a justified management process to support the initiation, implementation and control of marketing projects, including the use of research and information and preparing proposals and briefs to identify needs comprehensively.
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