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OBJECTIVE
The CITECH Professional Diploma in Marketing & Technology qualification is offered to provide students who wish to acquire essential marketing and e-Commerce skills. At the end of the course, students will have a sound working knowledge of the development and the applications of e-Commerce for any organisations. Graduates will have the competency to conduct e-business activities through the Internet and to identify and serve their company’s target markets effectively. The program will also equip graduates with the professional skills to develop and manage their own Internet site.
Career Opportunities
The graduates will be qualified to join either the business development or administration team in a wide range of business sectors such as industry, banking, public service, financial service industries. Graduates will be starting out their careers in areas such as:
- Business Development Executive
- Marketing Executive
Who Can Apply?
Academic:
- Student must have minimum age of 17 years old with GCE 'O' Level, SPM or equivalent
- Mature applicants of 25 years of age with minimum of 2 years of working experience
- Other qualifications will be evaluated on a case-by-case basis
English Requirements:
If English is not your first language you are also required to provide evidence of your English language skills as listed below.
- Min. English IELTS 5.5 or equivalent
- Other qualifications will be evaluated on a case-by-case basis
Duration
12 Months (Full Time)
Intakes
April, August
Course Schedules
August 2010 - August 2011
April 2011 - April 2012
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| Certificate Awarding Body |
This diploma is awarded by Chartered Institute of Technology.
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| Course Structure |
Year 1 Stage 1
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Year 1 Stage 2
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Modules |
MTIP 312 Customer Communications
Level: Diploma
Year: 1
Stage: 1
- Provide an overview of the communications process in the marketing context.
- To enable students to appreciate the importance of the customer when planning communications in marketing
- To help students understand why effective communication is vital to all organizations
- To ensure students can select and utilise a range of communication media across a variety of target audiences and business settings
- To assist students in utilising data to formulate customer communications
- To explore the changing nature of customer dynamics and technological developments and their impact of customer communications
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MTAN 402 Market Research and Data management
Level: Diploma
Year: 1
Stage: 1
- To provide students with an understanding of the nature and the process of marketing research
- To introduce to students the significance of problem definition in planning and implementing the various steps of marketing research in achieving the research objectives
- To enable students to appreciate the purpose and characteristics of the different types of research design and their appropriateness in different marketing research situations
- To equip students with a sound understanding of the two major types of data and the data collection methods for primary and secondary data
- To introduce to students the major principles of statistics necessary for the development of various types of sampling plans for accurate data collection and analysis
- To provide students with the computer skills to use electronic spreadsheet for data analysis and the ability to interpret research findings
- To explore how technology and the Internet have influenced the conduct of marketing research
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MTC 203 E-Commerce and Supply Chain Management
Level: Diploma
Year: 1
Stage: 1
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This module introduces students to the fundamental and operational aspects of electronic commerce and supply chain management from the business and marketing point of view.
- It aims to provide business and marketing students with a basic understanding of the integration of business and technology for the delivery of customer value in the form of goods and services.
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As the developments in these areas change very rapidly, this module’s approach is to focus on fundamental concepts and operational aspects of electronic commerce and supply chain management. This is to enable the student to evaluate the opportunities, threats, and constraints of conducting electronic commerce and supply chain activities.
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ICIT 241 Web Site Development
Level: Diploma
Year: 1
Stage: 2
- To provide students with the skills needed for design and development of World Wide Web and Internet sites.
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MTPL 206 Marketing Planning
Level: Diploma
Year: 1
Stage: 2
- The Marketing Planning subject provides the essential knowledge and understanding in the creation and use of operational marketing plans and the marketing process.
- It aims to provide you with an understanding of the differences in the internal and external contexts, within which operational marketing planning and marketing are carried out, and the different models of marketing used to meet these contingencies.
- The subject aims in particular to ensure that the knowledge and understanding can be applied in the practical construction of appropriate and realistic marketing plans.
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MTMA 407 Marketing Management in Practice
Level: Diploma
Year: 1
Stage: 2
- Practices participants in developing and implementing marketing plans at an operational level in organisations
- Working within a team to develop the plan and managing teams implementing the plan by undertaking marketing activities and projects
- Aims to assist participants in integrating and applying knowledge from all the modules at Stage 2, particularly as part of a team
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All Rights Reserved.
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Chartered Institute of Technology Pte Ltd, 450 Telok Blangah Street 31 Singapore 108943 Tel: 6276 4890 Fax: 6276 5901 | enquiry
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