Modules

• Practical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The course uses basic arithmetic and problem solving techniques and illustrates their use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations

• To provide students case-based approach to learn all the software applications
• To offer a case-based, problem-solving approach to learning the functions and features of office application software in the business environment

• In this course, you will learn to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, you will learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process, you will use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices

• In this course, you will learn to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, you will learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process, you will use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices

• This course provides the student with the underlying concepts, theories, and procedures for recording, classifying, adjusting, summarizing and interpreting of financial data for service and merchandising entities. Additional topics include, accounting for cash, trade and notes receivable and payable, merchandise inventories, payroll and GAAP

• To ground students in fundamental knowledge of business computing and information concepts
• To provide students with an introduction to microcomputer hardware and commercial software applications

• This course provides the student with the underlying concepts, theories, and procedures on accounting for cash, trade and notes receivable and payable, merchandise inventories, payroll etc

• To provide students with an appreciation of the development of marketing and its changing role within a variety of organisations
• To provide students with an awareness and consideration of the various tools of the marketer and an evaluation of their strengths and weaknesses
• To ensure students are able to recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings
• To introduce students to the importance of planning in the management of the marketing activity
• To develop an awareness and understanding of the impact of information technology on the marketing mix decisions
• To enable students to realise the importance of customers and their behaviour relating to marketing decisions

• This course provides the student with the underlying concepts, theories, and examples for market structures, product pricing, resource pricing, behavior and the organization of industry, current economic problems and an introduction to international economics(Ch1- Ch19)

• Examine the ten principles of economics and the interdependence and the gains from trade. How market works: the market forces of supply and demand.
• The data of macroeconomics: how to measure a nation's income and cost of living.
• Production and Growth, Saving, Investment, and the Financial System.
  The Basic Tools of Finance, Unemployment and Its Natural Rate, The monetary system and the prices.
• The macroeconomics of open economy, Basic Concepts: A Macroeconomic Theory of the Open Economy.
• Economic Fluctuations: Aggregate Demand and Aggregate Supply, The Influence of Monetary and Fiscal Policy on Aggregate Demand, The Short-Run Tradeoff between Inflation and Unemployment.
• Debates over Macroeconomic Policy.

• The objective of the course is to introduce the language of business and to train you in the analysis of financial statements. Accounting attempts to measure and report corporate performance. Users demand the performance measure in a variety of decisions they make. For example,
• Managers use accounting information in making investment decisions;
• Investors use accounting information in valuing stocks;
• Bankers rely on accounting information in deciding whether to lend money to a business and in assessing the risk of the loan; and
• Accounting information is crucial in evaluating the performance of employees at various levels in an organization
• In making all of these decisions, an interdisciplinary understanding of the entire business is necessary. Toward this end, the course also introduces concepts from finance and economics (e.g., cash flow discounting, risk, valuation, and criteria for choosing among alternative investments) throughout the course, which will enable students to place accounting in the context of a business.

• This module introduces the principles and the key steps involved in the marketing research process. Students will understand the significance of research problem definition and research objectives setting to determine the appropriate research design, data collection methods, questionnaire design and sampling plan for accurate data collection. Other areas include marketing intelligence activities and research report preparation and communication. Opportunity to learn relevant IT skills for data tabulation, analysis and interpretation is provided. The module also explores the use of technology through online research and the utilisation of database techniques for information management.

• This module introduces students to the fundamental and operational aspects of electronic commerce and supply chain management from the business and marketing point of view. It aims to provide business and marketing students with a basic understanding of the integration of business and technology for the delivery of customer value in the form of goods and services
• As the developments in these areas change very rapidly, this module's approach is to focus on fundamental concepts and operational aspects of electronic commerce and supply chain management. This is to enable the student to evaluate the opportunities, threats, and constraints of conducting electronic commerce and supply chain activities

• This course studies corporate finance and capital markets, emphasizing the financial aspects of managerial decisions. The course touches on all areas of finance, including the valuation of real and financial assets, risk management and financial derivatives, the trade-off between risk and expected return, and corporate financing and dividend policy

• To develop the student's understanding of the underpinning systems of organization and management, and the ways these can evolve in progressive organisations

• It aims at prepare students with knowledge and skills related to organization behavior. It takes a case-based approach which allows students to understand and discuss problems happened in the business society.

• The Marketing Planning subject provides the essential knowledge and understanding in the creation and use of operational marketing plans and the marketing process
• It aims to provide you with an understanding of the differences in the internal and external contexts, within which operational marketing planning and marketing are carried out, and the different models of marketing used to meet these contingencies

• Strategic Marketing Decisions covers the second part of strategic marketing in a global context by building on the skills and knowledge gained from the study of Analysis and Evaluation
• The focus is on the nature of competitive strategy in a global context
• It examines how, in such a dynamic environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner
• Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic marketing significance of brands, innovation, alliances and relationships and e-marketing
• An important theme is the development of the capability to provide innovative solutions that enhance an organisation's competitive position in its chosen markets