This qualification is offered to provide students who wish to acquire essential marketing skills in order to pursue a career in marketing.
OBJECTIVE
Graduates are able to:
- to acquire essential marketing skills in order to pursue a career in marketing
- have a good understanding of the marketing concepts and development
Who Can Apply?
For International Student:
- Min. age 17 years old
- Middle School Graduate
- Min. English IELTS 5.0 or equivalent
- Other qualifications will be evaluated on a case-by-case basis
Duration
12 Months (Full Time)
Intakes
March, May, August
Course Schedules
March 2011 - March 2012
May 2010 - May 2011
August 2010 - August 2011
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Year 1 Stage 1
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Year 1 Stage 2
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MTC 302
Electronic Marketing
Level: Certificate
Year: 1
Stage: 1
- To acquaint students with the key concepts and the current development and trends of electronic marketing
- To examine the impact of new technologies on marketing activities and the creation of new products resulting from the applications of Internet technology in business
- Understanding of the various online advertising and traffic-building tools and strategies for a website
- Toappreciate the importance of brand-building in cyberspace
- Concept of online one-to-one marketing and the technologies involved in accomplishing personalization through the Internet
- To examine the activities of the electronic marketing channels and the role and functions of the channel members
- To explore the trends, development and the challenges in the electronic business-to-consumer market
- To analyse how new technologies influence the direction and potential of the electronic business-to-business market
- To explore the future development and issues of electronic marketing
Internal Assessment: 50%
Final Written Exam: 50% |
MTAN 402
Market Research & Data Management
Level: Certificate
Year: 1
Stage: 1
- Understanding of the nature and the process of marketing research
- Significance of problem definition in planning and implementing the various steps of marketing research in achieving the research objectives
- To appreciate the purpose and characteristics of the different types of research design and their appropriateness in different marketing research situations.
- To equip students with a sound understanding of the two major types of data and the data collection methods for primary and secondary data
- The major principles of statistics necessary for the development of various types of sampling plans for accurate data collection and analysis
- Computer skills to use electronic spreadsheet for data analysis and the ability to interpret research findings
- To explore how technology and the Internet have influenced the conduct of marketing research
Project: 15%
Assignment: 15%
Final Project: 35%
Final Written Exam: 35% |
MTPL 206
Marketing Planning
Level: Certificate
Year: 1
Stage: 2
- Provides the essential knowledge and understanding in the creation and use of operational marketing plans and the marketing process
- To provide you with an understanding of the differences in the internal and external contexts, within which operational marketing planning and marketing are carried out, and the different models of marketing used to meet these contingencies
- To ensure that the knowledge and understanding can be applied in the practical construction of appropriate and realistic marketing plans
Project: 15%
Assignment: 15%
Final Project: 35%
Final Written Exam: 35% |
MTMA 326
Marketing in Practice
Level: Certificate
Year: 1
Stage: 2
- To assist students to integrate and apply knowledge from all the units
Internal Assessment: 50%
Final Project: 50%
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